Since I’ve been doing so much site flipping lately, I thought I’d give you all some tips and lessons that I’ve picked up as I went along.
Depending on the size of your budget there a couple different options of where to begin:
* Budget – $20, buy the domain and hosting, use wordpress to build site, make your own content
* Medium – $150, buy domain with pre-existing PR and hosting; and outsource everything
* Loaded – Who care about money?, buy an established site, spruce it up and sell it
To start off with, install Google Analytics on every site you plan to build and sell – so that you have proof of traffic and income.
There are many different types of sites that you can sell, but here are a few ideas:
* Do a little bit of keyword research, find a good niche, get a domain, throw up some articles
* Buy and learn a tool, then offer it as a service on your website. When you get bored of doing said service – sell the business
* Make a product (for example, an ebook), make a squeeze page, sell said product, and then sell site when sales start to drop off
* Buy a domain with preexisting page rank, add some content and sell (people have an obsessive love for PR)
As a general rule, don’t get your hopes up for a new site – DP won’t get you much more than $50, whereas on Flippa you might manage to get $200 (but have to pay the fees).
Now for most of you, that won’t be anything new – so let’s move on.
For bigger sites, I always say sell it on Flippa. It has the most traffic of a standalone website marketplace, and a number of buyers with a lot of cash to burn.
What I tend to do, is browse DP for cheap sites, do all my checks against their stats (if they don’t add up – they’re lying; move on).
Once you find a site, pay for it and get to work. Aim for sites you can add the most value to. For example, if you’re really good at design, fing an ugly site and make it look awesome.
It’s definitely not rocket science, but start out small because there is definitely a learning curve.
I also recommend doing some basic on-site SEO, because sites that sell well on Flippa usually have organic traffic earnings from Adsense.
Now a few tips for Flippa:
* STAND OUT. You need to SELL the site to the buyers – so use attention grabbing titles with good selling points.
* Buy auction upgrades. Don’t skimp out now! Get that front page listing! You will get 10x more traffic and 10x more likely to sell.
* Write a good description with as much detail as possible.
* Avoid mentioning that you only bought the site 3 days ago. People like a website to have a consistent history.
* The buyers here love page and alexa rank – use this.
* Unique is good – unique content, unique design etc, adds a lot of value to buyers.
* Offer free hosting/free transfer with the site
* Incentivise the BIN price – offer some free add on’s (such as articles etc.)
* If you’re site doesn’t get bids early don’t be worried – the number of watchers is the important part (over 20 is very good).
* Auto-accepting bids is a bad idea. Especially if it is a BIN.
* Answer questions honestly and promptly.
Here’s a good video explaining the process further: